Predictions for 2009
Every year at this time we turn to the experts in our field to share their predictions on what lies ahead for the e-learning community. While our colleagues here unanimously agree the global economic downturn is the overwhelming factor coloring their forecasts, they do see a great array of opportunities and challenges in the coming 12 months. Their insights never fail to inspire further discussion and hope.
Here's what our experts have to say this year:
My prediction? More technology, but not necessarily more sense about how to use it. Today, in these harsh economic times, there is pressure to reduce costs. Technology is favored over registrations in hotels and hours in classrooms away from customers and clients. In the good old days, an instructional designer would develop, and an instructor would deliver all together, same time and place. When the ideas, examples, or exercises veered off mark, or were stale, the instructor fixed it. Thus the need for analysis grows even greater. How else to anticipate what is needed, what must be committed to memory, what can be sought at the moment of need? How else to determine readiness and eagerness?
—Allison Rossett, San Diego State University, USA
Alternative interfaces will be big this year: more Wii toys hooked up to computers, orientation-sensitive interfaces, gesture-based presentation software, even brain-wave and body feedback games. Also watch for a lot of discussion of identity, data, and computational portability; cloud computing; and virtual machines. After a long exile in the world of proprietary software, calendaring and event-related services will become widely popular: We'll see an increase in synchronous online classes, conferences, concerts, and other Kantian (time and place based) applications. Kantian computing will also be embedded into devices as well: cameras, phones, PDAs, laptops, cars, belt buckles, keychains, and more. Recommender systems will improve enough to become actually a little bit relevant, appliances will be more connected, and data intelligence (summarization, visualization, and decision support) will be huge.
—Stephen Downes, Researcher, National Research Council, Canada
Researchers will continue to make progress in discovering evidence-based principles for the design of e-learning, including new applications of the science of learning to educational games, simulations, and pedagogical agents.
—Richard E. Mayer, University of California, Santa Barbara, USA
2009 is the year when the cellphone—not the laptop—will emerge as the learning infrastructure for the developing world. Initially, those educational applications linked most closely to local economic development will predominate. Also parents will have high interest in ways these devices can foster their children's literacy. Countries will begin to see the value of subsidizing this type of e-learning, as opposed to more traditional schooling. The initial business strategy will be a disruptive technology competing with non-consumption, in keeping with Christensen's models.
—Chris Dede, Harvard University, USA
As organizations try to stretch their learning budgets in hard times, e-learning will become an attractive option. For some organizations, a basic transfer of content from classroom to online will suffice. For others who are concerned that students are actually learning, experimentation with creative approaches to e-learning might occur. In addition, organizations will use the bad economy to assess the costs and benefits of their enterprise technology—and might make changes if they feel costs exceed benefits.
—Saul Carliner, Graduate Program in Educational Technology, Concordia University, Canada
Training professionals are accustomed to being at the leading edge of downturns in the economy but this downturn is a genuine game changer. Three trends are worth watching: (1) radical react mode; (2) fragmented application of ADDIE and ID; and (3) extreme gigs for an army-of-one. Organizations in crisis don't plan, so get use to all assignments being reactionary and due yesterday. Processes like ADDIE and classic ID will be used selectively or fragmented due to time and cost pressures. Downsized training organizations and one-person consultant firms will find they need to it all and rely on tools, technology, and temporary alliances with other armies-of-one to survive.
—Margaret Driscoll, Consultant, IBM, USA
I see the emergence of several new corporate-focused Virtual Learning Worlds (VLWs) or Massively Multi-Learner Online Learning Environments (MMOLEs) nudge out interest in consumer-oriented versions of 3-D worlds that haven't made the adaptation to corporate needs. These MMOLEs will contain elements that make them more corporate-friendly like SCORM compliance and avatar behavior tracking. Look for one or two major 2-D virtual classroom vendors to release 3-D environments. I predict an increase in budgets for creating e-learning at the expense of face-to-face learning and an increase in the use of social media in corporations. The increased adoption will be modeled after the Wikipedia-type applications of Pfizer (Pfizerpedia) and the U.S. intelligence community (Intellipedia).
—Karl Kapp, Assistant Director, Institute for Interactive Technologies and Professor of Instructional Technology, Bloomsburg University, USA
A ruined economy will demand trained workers and college degrees will matter less than real abilities. Schools will have to offer to train students to do actual jobs, and they will do this online. The first two, which I know of, to step up to the plate are ISIL in Lima, Peru and La Salle, in Barcelona, Spain. Others will follow. Real education, according to the second president of the United States, John Adams, "...is about learning to live and learning to make a living" an idea that got lost between the late 1700s and today. High schools and universities have simply failed to teach what needs to be taught. This will change in 2009.
—Roger Schank, John Evans Professor Emeritus of Computer Science, Psychology, and Education, Northwestern University; CEO Socratic Arts
As the recession bites and training budgets are slashed, organizations will no longer be able to afford the production of sophisticated courseware. Instead they will become more reliant on employee-generated content and increasingly appreciate the potential of Web 2.0 approaches for informal, social, and collaborative learning, and knowledge sharing throughout the enterprise. There will also be a growing trend toward adopting a top-down approach to using social media in organizations by building a social media/learning strategy and implementing a platform that integrates a number of social media tools for enterprise use.
—Jane Hart, Social Media and Learning Advisor, Centre for Learning & Performance Technologies, UK
The growing population of the world with quality, accessible, and abundant educational opportunities—especially the rise of e-learning in both the government and the private sector—are eager to spend billions of dollars in 2009 for the delivery and marketing of e-learning programs that have been recognized as essential alternative delivery methods for education and training around the world in this economic crisis. As this trend progresses, we find ourselves in a world characterized by the phrase where virtual reality puts people inside a computer-generated world, ubiquitous computing forces the computer to live out here in the world with people.
—Ugur Demiray, Editor-In-Chief, Turkish Online Journal of Distance Education-TOJDE, Anadolu University, Turkey
As economies worsen and country and state and provincial budgets tighten, free online courses, programs, and universities will increasingly be discussed, debated, and ultimately enrolled in. The trend toward teaching language online from peer-to-peer in 2008 will continue to mushroom and lead to greater acceptance not just of teaching languages in free and collaborative ways, but of entire courses, programs, and degrees. As free and open learning becomes the norm for millions of learners around the globe, high schools, universities, and corporate training centers will need to adjust their policies, procedures, and philosophies related to teaching and learning. If not, it may be time to say goodbye to many of them in 2009.
—Curt Bonk, Professor, Indiana University, USA
During the coming slump the risk of relying on free tools and services in learning will become apparent as small start-ups offering such services fail, and as big suppliers switch off loss-making services or start charging for them. The Open Educational Resources (OER) movement will strengthen, and will face up to the "cultural" challenges of winning learning providers and teachers to use OER. Large learning providers and companies that host VLEs will make increasing and better use of the data they have about learner behavior, for example, which books they borrow, which online resources they access, how long they spend doing what.
—Seb Schmoller, Chief Executive of the UK's Association for Learning Technology (ALT), UK
Wrenching changes in business and society accompanying the global transition from the industrial age to the network economy will kill off much of the training and education programs as we have known it. In its place will arise a more natural approach to learning through collaboration and sharing. There are great times ahead, an era of fulfilling, bounteous learning unprecedented in human history. However, the journey to this promised land will be brutal and unforgiving for people and organizations who resist change and lobby for "back to the basics."
—Jay Cross, Internet Time Group LLC, USA
Online learning tools and technologies are becoming less frustrating (for authoring, teaching, and learning) and more powerful. Instructional content development can increasingly be done by content experts, faculty, instructional designers, and trainers. As a result, online content is becoming easier to maintain. Social interaction and social presence tools such as discussion forums, social networking and resource sharing, IM, and Twitter are increasingly being used to provide formal and informal support that has been missing too long from self-paced instruction. I am extremely optimistic about the convergence of "traditional" instruction and support with technology-based instruction and support.
—Patti Shank, Learning Peaks, USA
There is no doubt that we are in a recession and that will continue to mean layoffs, downsizing, and reduced budgets. There will be an increased interest in open source software as well as tools and methods that enable online collaboration. E-learning will finally break free of the courses-online model as more people realize the business benefits of networked informal learning. Everyone will be looking at lower cost options for their training and development.
—Harold Jarche, www.jarche.com, Canada
Poor economic conditions worldwide will require that the "paid labor content" of education be reduced. Taxes cannot sustain what is essentially a 19th-century craft industry. This will open opportunities for new technology-enabled educational innovations in which the repetitive routine lecturing, administrative and related repetitive tasks are replaced with e-learning options, and the teachers—though fewer in number—will have more opportunities to serve as student mentors. This combination of personal mentoring plus tailored e-learning environments for students could—if we are imaginative—will usher in an age of personalized learning analogous to the movement toward personalized health care.
—Richard C. Larson, Founder and Director, MIT LINC—Learning International Networks Consortium, USA
I hope for greater government support for e-learning around the world with mentoring for the less privileged communities.
—Yehudit Judy Dori, Technion, Israel Institute of Technology, Israel, and Visiting Professor, Massachusetts Institute of Technology, USA
The ordinary: Mobile will emerge, not as a major upheaval, but quietly infiltrating our learning experiences. We'll see more use of games (immersive learning simulations) as a powerful learning opportunity, and tools to make it easier to develop. Social networking will become the 'go to' option to drive performance improvements.
The extraordinary: Semantics will arise; we'll start realizing the power of consistent tagging, and start being able to meta-process content to do smart things on our behalf. And we'll start seeing cloud-hosting as a new vehicle for learning services.
—Clark Quinn, Quinnovation, USA
When jobs dry up, people find it's a good time to invest in themselves and go back to school. E-learning could enable campuses to fulfill their obligation to serve the incoming tidal wave by expanding the capacity of their pipelines. As they also face severe cuts, it may mean focusing on delivering good product to the customer efficiently and trimming administrative salaries (Why am I thinking of car companies?), hiring more faculty, and deploying innovative technology. Meanwhile, smart corporations should be using the Web to cultivate future talent efficiently and broadly, preparing for what we all hope is the recovery to come.
—David Porush, CEO, MentorNet, USA
With the global economy in shambles, the parallel requirements of thrift and quality—two values traditionally seen at opposite ends of the continuum—will combine to drive a more scalable model for online "eWorking." Thrift and quality are both needed for online support to be a scalable and acceptable replacement for face-to-face training. "Learning" as a discrete activity will take a back seat to the contextual tagging and appearance of appropriate knowledge chunks in support of specific tasks in real time. These tagged "coherent chunks" will be semantically integrated with an organization's tacit knowledge to form a dynamic user-driven package combining both vetted and open source (contributed, shared) content, one small package at a time as needed.
—Jonathon Levy, President and Co-founder, LeveragePoint Innovations, Inc.
Instructional designers in corporations, public institutions, military, and higher education will increasingly use newer electronic communication tools such as wikis and social networks as well as older tools such as listservs, discussion forums, and blogs to cultivate learning communities within organizations. Whether tethered to distinct courses, as is now common in higher education, or as ongoing communities of practice, the challenge is to create structures and activities that generate informal content—such as stories from the field—in support of learning, training, or performance goals.
—Peter J. Fadde, Assistant Professor of Instructional Technology and Co-coordinator of Center for Interactive Learning Research (CILR), Southern Illinois University, USA
Education and training via e-learning (increasingly enhanced by the availability of cloud computing) will grow. Cloud computing will be the dominating factor for e-learning practices, as it allows for cost-effective, efficient, and an environmentally friendly form of educational and training opportunities. There will be a great demand for high-quality flexible learning environments that fit the cost and time demands of people (customers). As a result of cloud computing, individuals with specific expertise will be able to offer their unique professional development services throughout the world at a much more affordable cost than traditional academic and training institutions.
—Badrul H. Khan, Founder and President, McWeadon.com, USA
In the past, the budget of training departments got cut when an economic crisis erupted, but this time investing in learning will make or break companies and organizations. The world is evolving from an industrial age into a knowledge age, so content will become key in 2009. Social media use will increase because it saves money as it keeps knowledge in a central place (quick retrievability, international access,…). Educational policies will enable educational institutions to come to terms with new learning technologies and not banish them bluntly. Mobile learning will grow, especially in developing countries, as landlines are skipped in those regions.
—Inge de Waard, eLearning advisor, Ignatia Webs, Belgium
2009 will be "The Year of Implementing 2.0." Previous years have been spent getting our industry to see new Web technologies as having powerful learning applications. Early adopters have experimented with mobile, gaming, wikis, social networks, and others, and they have paved the way for others to follow. My advice to the e-learning community this year is to pay very close attention to the culture in which you are implementing. Ignoring the impact on culture will be the Achilles' heel of e-learning implementations in 2009.
—Brent Schlenker, New Media and Emerging Technologies Analyst, The eLearning Guild, USA
In 2009 learning professionals will start to move beyond using Web 2.0 only for "rogue," informal learning projects and start making proactive plans for how to apply emerging technologies as part of organization-wide learning strategy. In a recent Chapman Alliance survey, 39 percent of learning professionals say they don't use Web 2.0 tools at all; 41 percent say they use them for "rogue" projects (under the radar screen); and only 20 percent indicate they have a plan for using them on a regular basis for learning. Early adopters such as Sun Microsystems and the Peace Corp have made changes that move Web 2.0 tools to the front-end of the learning path, while still using structured learning (LMS and courseware) as critical components of their learning platforms.
—Bryan Chapman, Chief Learning Strategist and Industry Analyst, Chapman Alliance, USA
The global economic crisis will have profound effects on IT investments in general, corporate training in particular, and thus e-learning. Historically, IT has proven a prominent candidate for cost reductions in times of uncertainty. Such an eventuality creates business opportunities for the wider adoption of open source, free, and user-generated technologies and content for e-learning. Organizations wishing to sustain their efforts on human capital development will give special attention to open source during this year. The public sector in mature economies will increase its share of e-learning technologies, content, and services in order to retain economic growth in the corresponding sector. To this end, companies will intensify their competition over public sector e-learning projects. Thus, new synergies shall emerge between the traditional public sector IT providers and e-Learning related companies. Web 2.0 tools will continue to thrive and will be used to facilitate semantic tagging and annotation in already existing content, making it possible to incorporate such content in educational curricula, as well as in cultural and scientific digital resources libraries.
—Spiros Borotis and Angeliki Poulymenakou, Athens University of Economics and Business, Greece
As much as I dislike the term for its Palinesque connotations, 2009 is the year that corporate e-learning "goes rogue." Learning professionals' fears of obsolescence, expectations of connected employees, and demands for quicker solutions will drive the rest of us to increasingly abandon traditional instructional design (for realz!) in favor of experimentation—creating messy, loosely structured courses supplemented with low-cost social software and old-school support tools like job aids. Employees, craving personalization, will "go rogue" using tools and creating content that best suit their needs—whether supported by the organization or not. And, in order for corporate learning management systems and talent management systems to thrive, they too will "go rogue" by putting on their invisibility cloaks and becoming a suite of widget-like, integrated, mashed-up applications existing inside and outside the firewall.
—Janet Clarey, Brandon Hall Research, USA
I believe that 2009 will be the first year we see meaningful ubiquitous computing environments emerge. I have been exploring frameworks during 2008 that give designers and developers the ability to create applications that can reside both online and on desktops; a capability that is quite frankly a little overwhelming when one thinks in terms of interoperability. The full impact of this implementation can be realized when we consider how the array of cloud applications can be leveraged irrespective of time, place, connectivity, device, etc. This is the level of interconnectivity that will usher in a new paradigm in online learning.
—Phil Ice, Director of Course Design, Research, and Development, American Public University System, USA
There are three reasons why e-learning will continue to grow in 2009: (1) The economy is tanking. More and more companies will be attempting to achieve cost savings using e-learning technologies. (2) As students attempt to make better use of their time and money, they will continue to avail themselves of e-learning opportunities. (3) As more and more companies try to establish a reputation for being eco-friendly, they will use e-learning as part of their green initiatives.
—Matt Bovell, Vell Group, USA
I see the current credit crunch as a time when more money is spent on training. The reasons are: (1) Good companies (particularly in the financial sector) use training as part of an exit package. Hence, as people are released, budgets are provided for the release packages and some of this is spent on training. (2) Individuals want to distinguish themselves from the market. This means they have to spend money on training to provide that differentiation. Many training companies see this time as challenging, but not a time to expect a large decrease in training revenue.
—Peter Parker, Owner, EPCoT Systems Ltd and Management Consulting Consultant, UK
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